1. Introduction

This Privacy Policy describes how information may be collected, used, and protected when you visit this website or submit information through it. Simpson Realty Group, operating under Allure Real Estate, aims to be straightforward about how visitor information is handled.

This policy applies to this website and the interactions available on it. It does not apply to other websites, tools, or services this site may link to.

2. Information You May Provide

When you use a contact form, request a home valuation, schedule a conversation, or otherwise reach out through this site, you may be asked to provide information such as:

  • Name
  • Email address
  • Phone number
  • Property address
  • Buying or selling goals
  • Messages submitted through a form
  • Appointment or contact preferences

You are not required to provide more information than is reasonably necessary for the request you're making.

3. Information Collected Automatically

Like most websites, this site may automatically collect certain technical information when you visit, including:

  • Browser type
  • Device information
  • IP address
  • Pages visited and time spent on them
  • Referral source (how you arrived at the site)
  • General usage data
  • Cookies and similar tracking technologies

This information is typically collected in aggregate and used to understand how the site is used, not to identify you individually.

4. How Information May Be Used

Information collected through this site may be used to:

  • Respond to your inquiries
  • Provide real estate information you've requested
  • Schedule a conversation or appointment
  • Send property information or market updates, when requested
  • Improve the website's content and functionality
  • Measure website and advertising performance
  • Manage leads and communications through BoldTrail or another customer relationship management (CRM) platform

Information is used for the purposes described here, not for purposes unrelated to operating this website and providing the real estate services it describes.

5. Third-Party Services

This site may use, or in the future connect to, third-party services to operate effectively, including:

  • BoldTrail (CRM, lead management, scheduling, and related tools)
  • Online scheduling tools
  • Google Analytics
  • Google Search Console
  • Meta Pixel
  • Embedded MLS search tools
  • Email marketing providers
  • RateMyAgent
  • Social media platforms

Each of these services has its own privacy policy governing how it handles information, and this policy does not control their practices. We encourage you to review the privacy policy of any third-party service you interact with through this site.

6. Cookies and Tracking

This site may use cookies and similar tracking technologies to support core site functionality, understand how visitors use the site, and measure the performance of content and advertising. You can typically control or disable cookies through your browser settings, though doing so may affect how parts of this site function.

7. Information Sharing

Personal information submitted through this site is not sold. Information may be shared with service providers and platforms — such as those listed above — only as needed to operate the website, respond to your requests, or provide the services described in this policy.

8. Data Security

Reasonable measures may be used to help protect information submitted through this site. However, no method of transmission over the internet or electronic storage is completely secure, and no guarantee of absolute security can be made.

9. Your Choices

You may:

  • Request access to the information you've provided
  • Request corrections to that information
  • Ask to stop receiving communications
  • Request deletion of your information, where applicable
  • Contact Morgan directly with any privacy questions or requests, using the information below

Requests will be handled as promptly as reasonably possible.

10. Children's Privacy

This site is not intended for children under the age of 13, and we do not knowingly collect personal information from children under 13.

11. External Links

This site may contain links to third-party websites. We are not responsible for the privacy practices or content of those websites, and we encourage you to review their privacy policies directly.

12. Policy Updates

This Privacy Policy may be updated from time to time. Any changes will be reflected on this page with a revised "Last Updated" date above.

13. Contact Information

Questions about this policy or how your information is handled can be directed to:

Morgan Simpson
Simpson Realty Group
Powered by Allure Real Estate
3906 N. Lamar, Suite 201, Austin, TX 78756
morgan@alluretx.com
(512) 436-4244

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